If you’re looking to increase visibility, attract new clients, partner with like-minded organizations, and make a difference in your field, becoming a thought leader in your industry may be for you.
What is a thought leader?
Thought leaders are innovative, engaging individuals who are informed opinion leaders and often the go-to people in their field of expertise. Not only are they a trusted source of information but thought leaders are also able to inspire others with their ideas and are capable of creating real change within their industry. Due to the trust they have established with others in their field, thought leaders have the power to persuade, the status to take organizations or entire industries in a new direction, and clout to implement fresh processes and ideas that breed meaningful progress.
How can eLearning help you become a thought leader?
Often, thought leaders are able to make a tangible difference in their field because they have a dedicated group of followers and strong platform to reach their audience. This allows them to continually innovate and improve their industry while making change on a large scale.
By utilizing eLearning, thought leaders are able to build a following and share knowledge with their audience in an engaging and effective way. Because viewers don’t need to be in a traditional classroom or conference space to access eLearning content, individuals from all over the world are able to tune in and learn from your expertise. What’s more, with eLearning, you’re able to share ideas in a captivating manner. Your audience can learn new skills or hear about innovations in your field while remaining engaged and entertained with video, animation, voice over, etc.
If you’re unsure of how to start using eLearning to position yourself or your company as a thought leader in your industry, here are some key tools to help build your platform and begin to share cutting-edge ideas with other individuals or organizations in your field.
5 steps to position your company as a thought leader:
- Stay ahead of the curve
As a thought leader, people will consistently look to you for the latest updates in your industry. Consequently, it’s important to maintain that trust with your audience by staying ahead of the learning curve and continuing to expand your knowledge base. Some ways to ensure you’re up-to-date on the latest information in your field include:
- Educating yourself on the current best practices of your industry.
- Paying attention to trends that you can get ahead of and innovate.
- Habitually reading trade publications and staying current on the latest news. Remember, your audience is counting on you to be an expert.
- Attending conferences, conventions, and relevant educational seminars. Thought leaders not only want to be in the know, they want to be affiliated with other well-known leaders in the field.
- Find your niche within your industry
Thought leaders stand out from the crowd. They’re unique and innovative in their practices and are able to achieve and replicate results. If you aim to gain recognition as a thought leader in your industry, you must first ask yourself: what do I do that separates me from others in the same field?
If you’re unsure about what makes your company unique, take the time to work through these questions to identify the specifics as to how your company can make a distinctive contribution to your industry. This will help you build a solid platform so you can start to attract an audience of dedicated followers and begin to monetize on your innovative ideas.
- What skills, information, or ideas do I have that would be useful to and desired by other companies or people within my industry?
- What knowledge do I possess that is proven to be a valuable investment for other organizations?
- What information do I have that would require time and team members to train others?
Getting as specific as possible and truly finding your niche will give your company a better chance of being viewed as a thought leader within the field. Having that recognition can help your company remain financially viable and competitive within your industry.
- Use eLearning as a vehicle to share your content
Once you know your niche and can communicate the value of your unique skill set, you’re now able to package this knowledge into a comprehensive training program. This not only allows you to monetize this information but can help you share your ideas on a larger scale.
As technology continues to expand, more and more individuals and organizations are looking to eLearning programs as a way to gain knowledge and train employees. Because you don’t need to be in the same space with your audience, eLearning content is one of the most effective ways to:
- Reach more people with your ideas.
- Have a way for dedicated followers to engage with and learn from you.
- Provide content that can make a profound difference in your industry/niche.
- Monetize on your content by selling your proprietary information.
- Create a strategy
Before designing your eLearning videos, you need to develop a clear strategy to disseminate the information to your audience. Some questions to ask yourself during this process include:
- What is important to the audience?
- What knowledge can I share that will allow each audience member to translate their ideas into sustainable change or results within their organization?
This is a chance for you to get clear on why your audience is looking to you for information. Do they want to save money? Increase their knowledge base? Save time training their employees? Make sure you understand what topics are most important to them and what their specific goals may be. Also, be sure you can package your information in such a way that audience members will be able to walk away from your program and replicate your results.
- Develop content
Once you’re clear on what topics you want to share with your audience, you’re able to start developing content that will be used in your eLearning videos. Here is a quick breakdown of what steps you can take in this process in order to set yourself up for success.
- Take the topics you feel would be most beneficial for your audience and break them up into separate courses. This allows your audience to decide exactly what topic they want to cover at any given time.
- Within those courses, create lessons. These lessons will cover what you want your audience to learn and ways they can utilize this knowledge in their own organization.
- Begin to create content. Remember, this is a learning experience for your audience and needs to be both educational and engaging. Want some tips on eLearning content creation? Check out 7 Mistakes to Avoid When Moving Your Training Program Online.
- Partner with a thought leader in the eLearning design space. To ensure that your eLearning content is effective and long-lasting, let experts in the field help guide your content creation. Chromatic Content has the tools and experience to take your company’s eLearning content to the next level and help position your company as a thought leader in your field.